United For All Or Divided We Fall


“Most people are other people. Their thoughts are someone else’s opinions, their lives a mimicry, their passions a quotation”.
Oscar Wilde

“Our aim in the Cold War is not conquering of territory or subjugation by force. Our aim is more subtle, more pervasive, more complete. We are trying to get the world, by peaceful means, to believe the truth. […] ‘Psychological warfare’ is the struggle for the minds and wills of men.”
Dwight Eisenhower[1]



In my articles on the Apocalypse we’ve been looking for the so-called Philosopher-Kings in the NWO-Agenda. Those are the key people who have been writing the middle and long-term plans and are thus the persons we need to find in order to reconstruct the total web of deceit they’ve spun through the centuries. I’m pretty sure Gustave le Bon was also one, maybe not very high on the elitist pyramid but certainly very influential in a wide array of fields. He had quite an elitist outlook, though, and really despised the masses and democracy. It’s well-known that Le Bon was one of the main influences on Sigmund Freud, who wrote for instance about this in Group Psychology And The Analysis Of The Ego [1922].[2]  Also his nephew, Edward Bernays, was influenced by Le Bon. In his standard works Crystalizing Public Opinion [1923] and Propaganda [1928] Bernays built on both  Le Bon’s and Wilfred Trotter’s foundational works. Another individual who was heavily influenced by the Le Bon was Theodore Roosevelt. Biographer Howard K. Beale tells us that Roosevelt was especially charmed by Le Bon’s book Les Premières Civilisations [1889]: “Le Bon described the superior qualities of an Anglo-American ‘race’ that was destined to rule the world. In whatever form Roosevelt used the term, the ‘race’ to which he belonged was superior to others and he took pride in his group”.[3] In earlier articles we’re already learned about the Anglo-American Establishment and their Masonic convictions that they are an illuminated civilization as much above the profane world as we  think ourselves above the indigenous peoples. On Roosevelt’s initiative he and Le Bon became personal acquaintances and met several times to exchange world views. Besides a psycho-analyst and sociologist Le Bon was also a wide-learned historian. And furthermore he also published books on all main world religions and even a quasi-scientific book named Evolution Of Matter [1909], which was for his time quite sophisticated and it even influenced early nuclear science. He coined a theory in that book about an alleged force that flows through every material substance, which he called ‘lumière noire’ [black light]. Le Bon was a polymath almost of the category of Francis Galton or T.H. Huxley or so, only not of aristocratic descent. If you look at his whole body of work he certainly can be seen as a kind of intermediary between Mesmer and Freud. Le Bon also wrote about one particular religion which after him wouldn’t be often openly acknowledged as such anymore. This book is The Psychology Of Socialism [1899] and in it Le Bon tells us that if

we consider Socialism as a belief, if we inquire into the moral impression which it produces, the conviction and the devotion which it inspires, the point of view is very different, and the aspect of the problem is entirely changed. We now no longer have to occupy ourselves with the theoretic value of Socialism as a doctrine, nor with the economic impossibilities with which it may clash. We have only to consider the new faith in its genesis, its moral progress, and its possible psychological consequences.

In order to comprehend the present force of Socialism it must be considered above all as a belief, and we then discover it to be founded on a very secure psychologic basis. It matters very little to its immediate success that it may be contrary to social and economic necessities. The history of all beliefs, and especially of religious beliefs, sufficiently proves that their success has most often been entirely independent of the proportion of truth that they might contain.

Long before Socialism the religions had also dreamed the dream of suppressing the struggle of people with people, class with class, and individual, but what was the result of their endeavour save to make fiercer the very struggles they wished to abolish? Were not the wars they provoked the cruellest of all, the most fruitful of political and social disasters? Can we hope that with the progress of civilisation the struggle of the classes will diminish? On the contrary, everything tends to show that it will become far more intense than it has ever been in the past. […] The struggles of the future will be aggravated by the fact that they will not be inspired, as were the old wars of conquest, by the desire to pillage an enemy who once conquered became an object of indifference. To-day furious hatred rages between the combatants, a hatred which is gradually tending to assume a religious form, and thus to acquire the special characteristics of ferocity and insubordination which invariably animate a true believer.

We have also seen that although Socialism is in contradiction to all the data of modern science it possesses an enormous force by the very fact that it is tending to assume a religious form. Having assumed this form it will be no longer a debatable theory, but a dogma to be obeyed—a dogma whose power over the mind will finish by becoming absolute. [4]

So this is quite clear language, and perfectly in line with for instance the claim by Friedrich Engels in CLOSE TO PERFECTION, and what we have seen unfolding in the 20th century. But what we must recognize too here, is that an influential ideologue of Socialism also was an intellectual pillar of some of the builders of the very capitalist consumer society the later socialists so despised. And his American friend was also the President who ‘opened’ Asia in 1901 through the annexation of the Philippines and hence started a new chapter of imperialismthat other capitalist hobby the socialists so dislike. But Teddy also was a Progressive and advanced in his realm the rise of the welfare state, which is a project that was concocted by the British Fabian Society.[5]  Le Bon also often organized scientific meetings that drew a wide range of influential people. One frequent visitor and personal friend was the philosopher Henri Bergson, who, according to for instance the Marxists, paved the way for Fascism. Bergson’s sister was married with another spider in the NWO-web called Samuel Liddell Mathers, who was a Mason and Rosicrucian and who wove this all together with the Kabbalah into the Hermetic Order of the Golden Dawn.

In the article APOCALYPSE NEVER II the somewhat failed experiment of Franz-Anton Mesmer is given a proper place in the NWO-Agenda. We will now build on these earlier remarks  and go a bit deeper into how psychology and the mass society have been constructed and used to exploit, subjugate and finally conquer us. Mesmer can be seen as the predecessor of both psycho-analysis and hypnosis, which I’ve dubbed the thesis and antithesis in this particular field. Both have helped paving the way in opening up the human mind for the whitecoated—or sugarcoated if you like—priesthood, which was a crucial item on the Agenda of the NWO, because, well, that’s where the ultimate revolution is supposed to take place. About the esoteric secrecy in the early psycho-analysis and psychology branches has been written a lot, just as with the bloodtie between Freud and Bernays, two main pillars of the materialistic consumer society. In my poem PAX ALCHEMICA I wrote:

Due to Bernays and Freud, the world went paranoid
Obsessively about sex, hence of love in life devoid

This sums their role in the Agenda up concisely and makes a good example of how strong the power of rhyme can be. In a poem or song you can convey a message that is much more powerfull than pages of written text. This can be used for the people, but certainly also against. I will not go into the usual theory on propaganda, public relations and mass manipulation, because this has been done a thousand times. I will attempt to fill in some blanks left open in the common knowledge of the Anti-NWO Movement on these subjects, to help in making the picture on the societal manipulation complety clear.

In the early days of psycho-analysis the most famous and influential tag-team was Sigmud Freud and Carl Gustav Jung. Both have written a large body of work and even more has been written about them. Both have been both revered and despised a lot, but their influence on the twentieth century is profound. While Jung was by far the most intelligent, Freud’s work has been used and misused on a much wider scale. In the few lines of my poem on Freud and Bernays I insinuate that they acted according to a plan and for the Dominant Minority. The best way to substantiate this is of course to look into their works and maybe their personalities. Especially Bernays is well-known for having a disdain for the masses, just as Le Bon had, and the video clip of him boasting how he made smoking attractive for the women of the world—the torches of freedom—has been used often in material in our Movement. Reading his books will give you all you need to know on him. Bernays was also affialiated with the Creel Commission, which was very instrumental in getting the United States into the Great War. In his great book Psychological Warfare [1948] author Paul M. Linebarger, who was a remarkable figure with high connections among the elites of both the East and West, gives us some substantiating information on this. He tells us that

World War I saw psychological warfare transformed from an incidental to a major military instrument, and later it was even called the weapon which won the war. […] Propaganda came to prominence in war because the nations involved had made mass-communications part of their civilian lives. The appearance of huge newspapers, systematic advertising, calculated political publicity, and opinion manipulation in other forms made it inevitable that skills which developed in civilian life should be transferred to the military. In general, the psychological warfare efforts of each belligerent were the direct equivalent of his peacetime nonpolitical propaganda facilities. [6]

Freud is far more important than his nephew Bernays though, and I think he was far higher on the esoteric pyramid. This psycho-pioneer was extremely well connected in many circles. He was often compared with Darwin, also because both their bodies of research were initially met with so much resistance. He even has been called the “Darwin of the soul”, and he himself named his idiol “The Great Darwin”.[7] He was Jewish, as is well-known, but he was no outspoken Zionist and he was of course secular. In his books he even called people adhering to a religion mentally ill. He was a member of the quasi-Masonic Jewish organization B’nai B’rith for many years though. [8]

Jewish Zionism isn’t the core of the greater NWO-Agenda,ALONE_freud unlike what many of the racist and anti-semitic researchers and groups believe or are paid to spew around. The ‘Great Work’ is much bigger than one particular ethnic group or race or religion. I go deeper into this issue in WISE TO IGNORE. Freud being a member of the B’nai B’rith has far more relevance than him being a Zionist. The New Jerusalem won’t be in Israel, but a worldwide temple: the Global Brain. Freud’s mentor was Jean-Martin Charcot, the ‘father of neurology’, who was one of the main acolytes of Mesmer’s legacy. Freud was also a kabbalist and was influenced by this scripture to a degree which is difficult to measure. As one contemporary kabbalist notes, there are in fact “numerous parallels between psychoanalysis and the various practices, hermeneutic methods, and institutional arrangements of Kabbalah and Hasidism”.[9] Through this Freud also helped laying the foundations for the psychological alchemy where Jung and others later built on.

Another interesting connection is between the Freuds and the Huxleys, which even lasted a few generations. Sigmund’s connection is of course well-known, but in the book Memories [1970], Julian Huxley wrote that he and his wife had the son of Sigmund, Ernst Freud, come over as their architect for the renovation of a new house they just had bought. His advise was needed because Huxley’s enormous library of about 4.000 books had to be fitted in.[10] It’s quite a small world amongst the main ideologues of the NWO, and where many researchers pathologically chase the Bilderbergers and Trilaterals it’s of course obvious that the main NWO-acolytes just meet each other in their own homes and discuss the plans during dinner parties and informal festivities. I’m pretty sure that Huxley’s private quarters has been the scene of an initiation or two, and that many recruits and neophytes of the lower ranks have been summoned there to get their marching orders. Perfectly below the radar, which is not that difficult to achieve. But also Freud himself seemingly had his marching orders, as we learn from Carl Jung himself. Well, he doesn’t say it with these exact words, but from the quote below from Memories, Dreams, Reflections [1963] this certainly can be interpreted as such:

There was something else that seemed to me significant at that first meeting. It had to do with things which I was able to think out and understand only after our friendship was over. There was no mistaking the fact that Freud was emotionally involved in his sexual theory to an extraordinary degree. When he spoke of it, his tone became urgent, almost anxious, and all signs of his normally critical and skeptical manner vanished. A strange, deeply moved expression came over his face, the cause of which I was at a loss to understand. I had a strong intuition that for him sexuality was a sort of numinosum.

I can still recall vividly how Freud said to me, “My dear Jung, promise me never to abandon the sexual theory. That is the most essential thing of all. You see, we must make a dogma of it, an unshakable bulwark“. [11]

With ‘numinosum’ Jung meant that it was some kindALONE_jung of divine conviction, something of which you are afraid to agitate against. As if the need for dogmatising this sexual meme and casting it onto the masses was somehow ordered to him by the higher powers. Again a demon or external flashes of light? Either way would be strange with Freud being a devout atheist. I think it’s more likely that the Dominant Minority gave him this as his task in the Great Work to fulfill, and that he had to recruit Jung along the way. But the grumpy geezer turned out to be less easy to mesmerize than initially expected. It makes you wonder if he maybe had a tin-foil lining in his hat that saved him? We’ll probably never know.

While Jung was undoubtedly a scion from a long lineage of very high iniates, it’s unclear if he was actively and consciously part in the NWO-Agenda himself, or familiar with some of its more malignant end-goals. Terry Melanson, a fine researcher in the power and influence on secret societies, has written an interesting article on Jung called Was Carl Jung’s Ancestor An Illuminatus? This gives some additional information on the man. I think Jung’s main task in the Great Work was in fact combining psycho-analysis with alchemy, as I’ve already highlighted above, and to make an academic foundation for the synthesis of East and West in this field. As we’ve already seen in PEACE OF MIND, Jung was part of the group of scholars who were active in the synthesis between Hindu philosophy and psychology. This makes sense, because very much of what we in the West perceive as rational Humanism or Darwinism is in fact largely based on esoteric Hinduism. Later in his life Jung seems to have agitated against the Agenda, for instance by disclosing interesting information about the power of the indivdual in the mass society in his book The Undiscovered Self [1958]. It’s only a small book, but contains a vast knowledge, important for someone trying to withstand the massification and zombiefication of the society around them. On the process of the State becoming God in a mass society, Jung tells us that the

dictator State has one great advantage over bourgeois reason: along with the individual it swallows up his religious forces. The State has taken the place of God; that is why, seen from this angle, the socialist dictatorships are religions and State slavery is a form of worship. But the religious function cannot be dislocated and falsified in this way without giving rise to secret doubts, which are immediately repressed so as to avoid conflict with the prevailing trend towards mass-mindedness.

The result, as always in such cases, is overcompensation in the form of fanaticism, which in its turn is used as a weapon for stamping out the least flicker of opposition. Free opinion is stifled and moral decision ruthlessly suppressed, on the plea that the end justifies the means, even the vilest.

The policy of the State is exalted to a creed, the leader or party boss becomes a demigod beyond good and evil, and his votaries are honored as heroes, martyrs, apostles, missionaries. There is only one truth and beside it no other. It is sacrosanct and above criticism. Anyone who thinks differently is a heretic, who, as we know from history, is threatened with all manner of unpleasant things. [12]

The new wars are waged for the State Gods. If we briefly return to Freud, we see that he also wrote that Socialism would inevetably turn out to be the same as the old religious crusades. Freud noted that “If another group tie takes the place of the religious one—and the socialistic tie seems to be succeeding in doing so—, then there will be the same intolerance towards outsiders as in the age of the Wars of Religion; and if differences between scientific opinions could ever attain a similar significance for groups, the same result would again be repeated with this new motivation”.[13] This is what we can very clearly see nowadays, with for instance the climate debate. Slowly but surely we see the public opinion being swept up to dislike or even hate the climate change ‘deniers’, as if there is such a thing as someone who disagrees that the climate isn’t static and changes constantly. And as soon as the public executions of those pesky climate heretics commence, we can be completely sure that we are back in a new Dark Age. The West has proceeded already for a long time on its last legs, and only a microscopicly thin layer of veneer seperates us from the savages we think we’re fighting in the multiple trouble spots in the Middle-East, Africa or South-America. And also in Eastern-Europe we’ve already seen the Nazi-flags reappearing as soon as the people at the bottom really get into trouble. The need for autocratic or populist leaders re-emerges and we once again let ourselves easily be led to another big and deadly conflict, of which nobody from the 99% even has a remote chance to profit. But it is good for overpopulation, that’s something we have to give to the Dominant Minority. Wars have been orchestrated for thousands of years to cull the population, and they’ve become better and better in it too. They are playing their Grand Chessboard once again very cleverly. As one of their former ideologues, Aldous Huxley, remarked in one of his ‘prophetic’ books: “the most important lesson in history…is that nobody ever learns history’s lessons”. [14]

The fanaticism Jung wrote about was especially encouraged in post-war Europe. From 1945 onwards this was a new battleground between the US and the SU and perfect to experiment with kinds of new manipulative techniques or psychological warfare. The noted American historian Adam B. Ulam wrote in his book The Rivals: America And Russia Since World War II  [1971] about the cultural skirmishes between the two handy hoodlums in the 1950s. He tells us how “Communist efforts were especially successful in enlisting intellectual and artistic luminaries in their cause or as fellow travelers. Hence discreet efforts were made to channel CIA funds into highbow magazines and those conferences so beloved by the intellectual community, so that anti-Communism might become as respectable and profitable among the west-European intelligentsia as anti-Americanism already was”.[15] The sociologist Stuart Ewen weighed in with his great book Captains Of Consciousness [1976], in which he wrote that while

the Cold War worked its way under the skin of American life, it posed an idealized, consumerized, and increasingly advertised vision of people as basically inadequate. This was at its core. While anticommunist rhetoric never confronted the question directly, consumerized conformity was posed violently against a mode of thought which explored the possibility of people emerging as heroes of their own destiny. The vision of freedom which was being offered to Americans was one which continually relegated people to consumption, passivity and spectatorship. Those who questioned this chain of command were labeled “communist.” Where the impulse toward self-determination took on an artistic or easily isolated form, it was categorically dismissed as “beatnik” or “avantgarde”.

The conformism which seems to have emerged as the characteristic idiom of the fifties was (as in the case of the twenties) bolstered by the employment of political terror. [16]

Two important messages here: through psychological warfare the normal people were given the impression of being worthless or superfluous, and the fact that this technique was both deployed in the twenties and in the fifties. The first time the technique was used was in the decade after World War I. But because the big alchemical plan of the NWO didn’t work out flawlessly, as noted in CLOSE TO PERFECTION, these particular efforts were diminished and replaced by another propaganda program necessary for the build-up to the next war. After their second attempt the forced globalization process succeeded enough to continue, and therefore similar techniques were reintroduced. If you want to go from A to Z, you must follow enough of the steps in between, otherwise you won’t get there. There are many different things that have been introduced in the aftermath of both World Wars, on a sociological, psychological and musical level, and in the film- and TV industry too, and I would invite the reader to help to discover them all.


One of the greatest minds on propaganda and mass manipulation in the 20th century was the French philosopher Jacques Ellul. In his book Propaganda: The Formation Of Men’s Attitudes [1965] he teaches us that

Propaganda seeks to deprive the enemy of confidence to the justice of his own cause, his country, his army, and his group, for the man who feels guilty loses his effectiveness and his desire to fight. To convince a man that those on his side, if not he himself, commit immoral and unjust acts is to bring on the disintegration of the group to which he belongs. This type of propaganda can be made against the government, the army, the country’s war aims—even the values defended by an individual’s party or his nation. But it can also be made with respect to mere efficiency; to convince the individual of the inadequacy of the means employed by his group, or the uncertainty of its victory, or the inability of its leader, has the same effect. [17]

This technique has also been used against the anti-globalist movements often and rigidly, by clearly propagating that they were going to infiltrate. In the anti-NWO / conspiracy branch this has led in the last few years to the quite silly phenomenon of the Pavlovian ‘shilling of the messenger’, as I called it and wrote about in earlier articles on this website. The paranoia went literally in overdrive and all of a sudden every conspiracy researcher who has some kind of following or influence was suspect. Armies of lonely and often racist bloggers started to call out almost all names as being a shill, leaving only themselves [of course] and maybe two like-minded nobodies over as the ‘real resistance’. I can only presume the counterintelligence factions of the alphabet agencies are falling off their chairs laughing how thoroughly the conspiranoids took the bait. With such a high degree of clownishness there isn’t even a necessity for infil-traitors. Divide and rule, the oldest trick in the book!


But besides that they also use exactly the opposite tactic of ‘collectivize and rule’, as touched upon before in ADAPT AND DIE. The simultaneous process of collectivizing the people while also alienating them, is the strongest weapon in the hands of the social engineers and the biggest loss for the people. This because while most people have hundreds of ‘friends’ online, in real life the connections have become so superficial and weak that people really standing up for each other has become rare and more and more difficult. This was underlined by Jacques Ellul, because for a totalitarian form of propaganda to succeed

a society must first have two complementary qualities: it must be both an individualist and a mass society. These two qualities are often considered contradictory. […] But this contradiction is purely theoretical and an illusion. In actual fact, an individualist society must be a mass society, because the first move toward liberation of the individual is to break up the small groups that are an organic fact of the entire society. In this process the individual frees himself completely from family, village, parish or brotherhood bonds—only to find himself directly vis-a-vis the entire society. […] Precisely because the individual claims to be equal to all other individuals he becomes an abstraction and is in effect reduced to a cipher.

This corresponds to what we have said about the mass media: to perform a propagandistic function they must capture the individual and the mass at the same time. [18]

The sociologist Eli Sagan published the book At The Dawn Of Tyranny  in 1986. This book goes into detail how in primitive societies the kinship system emerged, and also how this evolved into the State system.

In primitive society, except in warfare—where foreigners are the enemy—no unrelated person holds the power of life or dead over each other. With the state, al that changes, and we find the beginnings of political tyranny in complex society. Primitive society can provide many examples of people’s cruelty to one another—as can the family situation—but the expressions political tyranny and political oppression do not describe what goes on in those circumstances. When the kinship system is broken, when people begin to rule over people whom they don’t know and are not related to, then the equality of political life in primitive society is destroyed; freedom is taken away from some people; social class becomes a weapon of dominance.

This suggests that people can tyrannize over others only if they first make them into strangers, that people would much rather enslave strangers than their own relatives. If the world is entirely composed of relations, there is little room for political oppression. The psychological power that breaks the kinship system may be the same power that creates tyranny. [19]

Jacques Ellul also tells us that “the mass society was a primary condition for the emergence of propaganda; once formed, it evoked the power and functions of propaganda”. Another tool the social engineers needed was total control over the mass media, because as Ellul tells us too: “Where film production, the press, and radio transmission are not centrally controlled, no propaganda is possible”. [20]




Let’s now zoom into the might and magic of entertainment as propagated by the Mass Media, and how it has been used to standardize the masses even more, while also making the people lazy, gullible and mentally unstable. As the famous humanist Erasmus wrote in his classic work Praise Of Folly  [1789]:

It is almost needless to insist upon the several professors of arts and sciences, who are all so egregiously conceited, that they would sooner give up their title to an estate in lands, than part with the reversion of their wits: among these, more especially stageplayers, musicians, orators, and poets, each of which, the more of duncery they have, and the more of pride, the greater is their ambition: and how notoriously so ever dull they be, they meet with their admirers; nay, the more silly they are the higher they are extolled; Folly never failing of respect and esteem. If therefore every one, the more ignorant he is, the greater satisfaction he is to himself, and the more commended by others, to what purpose is it to sweat and toil in the pursuit of true learning, which shall cost so many gripes and pangs of the brain to acquire, and when obtained, shall only make the laborious student more uneasy to himself, and less acceptable to others? [21]

In the year 1807 Thomas Jefferson wrote somewhat wryly to John Norvell:

Nothing can now be believed which is seen in a newspaper. Truth itself becomes suspicious by being put into that polluted vehicle. The real extent of this state of misinformation is known only to those who are in situations to confront facts within their knowledge with the lies of the day. I really look with commiseration over the great body of my fellow citizens who, reading newspapers, live and die in the belief that they have known something of what has been passing in the world in their time; whereas, the accounts they have read in newspapers are just as true a history of any other period of the world as of the present, except that the real names of the day are affixed to their fables.

General facts may indeed be collected from them, such as that Europe is now at war, that Bonaparte has been a successful warrior, that he has subjected a great portion of Europe to his will, etc., etc.; but no details can be relied upon. I will add, that the man who never looks into a newspaper is better informed than he who reads them; inasmuch as he who knows nothing is nearer to truth than he whose mind is filled with falsehoods and errors. [22]

Besides being a domestic terrorist—according to the ALONE_tinfoilpresent standards—Mr. Jefferson would nowadays also be labeled a conspiracy theorist. One with a bit more assiduity maybe and a tad more honorable, but nonetheless a tinfoiler. And to think that he wrote all this way even before the mass-media got updated into the oligarchy it is today.

One of the first and still best exposés of mass marketing and manipulation is The Hidden Persuaders  [1957] by Vance Packard. He already disclosed many of the secrets behind the scenes and the book was at least until a decade ago still listed in the standard bibliography of Marketing and Sales Management educations in The Netherlands—which I attended in that period. Packard tells us that a certain

Clyde Miller, in his The Process of Persuasion, explained the problem of conditioning the reflexes of children by saying, “It takes time, yes, but if you expect to be in business for any length of time, think of what it can mean to your firm in profits if you can condition a million or ten million children who will grow up into adults trained to buy your product as soldiers are trained to advance when they hear the trigger words forward march”. [23]

Yes, this in combination with the evermore realistic video games have created generations of ticking time-bombs, who are just one trigger word away of destroying their own and—even worse—other’s lives. Packard also wrote about scientific meetings he attended—one of them I have already quoted in APOCALYPSE NEVER—where quite openly the plans of the social engineers were laid out. Quoting one Professor Philip J. Allen of the University of Virginia and his “grand design” for a nationwide “systematic program”, Packard tells u that the social engineers would need

Sufficient financial backing for regular utilization of mass media, constantly to communicate the desired objectives to the “common man”. New values can be deliberately created, disseminated, and adopted as personal and collective goals highly desirable of achievement. But the concerted effort of the major social institutions—particularly the educational, recreational, and religious—must be enlisted with the ready cooperation of those in control of the mass media on the one hand and the large creators of goods and services who buy up time and space for advertising their “wares” on the other […] By utilizing the various tested devices, our modern genius in advertising may alight upon simple phrases well organized in sequence and timing, and coordinated with other efforts geared to realize the “grand design”. But there are required a host of laborers with plenty of financial backing. [24]

Mind you that this was in the fifties, when the medium of television was still in its infancy. Combine this with the Bertrand Russell quotes in APOCALYPSE NEVER for a more complete picture on this issue. And Jacques Ellul fills again the remaining gaps for us:

Each medium is particularly suited to a certain type of propaganda. The movies and human contacts are the best media for sociological propaganda in terms of social climate, slow infiltration, progressive inroads, and over-all integration. Public meetings and posters are more suitable tools for providing shock propaganda, intense but temporary, leading to immediate action. The press tends more to shape general views; radio is likely to be an instrument of international action and psychological warfare, whereas the press is used domestically. In any case, it is understood that because of this specialization not one of these instruments may be left out: they must all be used in combination. The propagandist uses a keyboard and composes a symphony. [25]

Television was never really introduced for the people to become smarter or better informed, only better propagandized and their opinions standardized. Even Packard already wrote in his book that he and many others thought that the programs were kept especially boring and dull for the commercials in between to jump out. If you look around today the world is filled with people who can recite every commercial that is ‘hip’ at the moment, and are proud on this too! They can’t even understand anymore that commercials are professional brainwash reels, only made to manipulate the mind of the people watching:, until they really have found the buy-button in our heads.

An unexpected agreement in the degrading effect of early television came in 1959, when Nikita Khrushchev visited the States in order to Build for World Peace. A book was written about his visit by a group of Russian authors—Face To Face With America. In the book the influence of the television on American public opinion was briefly described:

Not counting certain educational programmes, it must be admitted that American television companies do not set themselves any very complex tasks. Television programmes are often full of rubbish, sometimes so trivial that it gives you the impression that the TV companies simply don’t care what they show as long as there is something on the screen. The languid eye of the telecamera may sometimes spend a whole hour, roving aimlessly over a dancefloor occupied by monotonously circling couples. One program keeps up steady stream of TV competitions. A bunch of embarrassed-looking people, who seem to have been invited into the studio straight from the street, have to take part in a complicated quiz. [26]


How are the people ‘brainwashed’ into the state of becoming so susceptible to the Entertainment Industry? American psychologist and sociologist Philip Zimbardo, well-known for his Stanford Prison Experiment in the 1970s, published in 2007 his magnum opus The Lucifer Effect. In chapter 13, called Deindividuation, Dehumanization, and the Evil of Inaction, we read that

deindividuation creates a unique psychological state in which behavior comes under the control of immediate situational demands and biological, hormonal urges. Action replaces thought, seeking immediate pleasure dominates delaying gratification, and mindfully restrained decisions give way to mindless emotional responses. A state of arousal is often both a precursor to and a consequence of deindividuation. Its effects are amplified in novel or unstructured situations where typical response habits and character traits are nullified. One’s vulnerability to social models and situational cues is heightened; therefore, it becomes as easy to make love as to make war—it all depends on what the situation demands or elicits. In the extreme, there is no sense of right and wrong, no thoughts of culpability for illegal acts or Hell for immoral ones. With inner restraints suspended, behavior is totally under external situational control; outer dominates inner. What is possible and available dominates what is right and just. The moral compass of individuals and groups has then lost its polarity. [27]

And when we return to Jacques Ellul we find a passage that connects perfectly with the above quote by Zimbardo. Ellul also wrote about the individuation process in a repressive mass society, but emphasized the total influence of propaganda on the individual through mass psychology. He tells us that

in this process of alienation, the individual loses control and submits to external impulses; his personal inclinations and taste give way to participation In the collective. But that collective will always be best idealized, patterned, and represented by the hero. The cult of the hero is the absolutely necessary complement of the massification of society. We see the automatic creation of the cult In connection with champion athletes, movie stars.

This exaltation of the hero proves that one lives in a mass society. The individual who is prevented by circumstances from becoming a real person, who can no longer express himself through personal thought or action, who finds his aspirations frustrated, projects onto the hero all he would wish to be. He lives vicariously and experiences the athletic or amorous or military exploits of the god with whom he lives in spiritual symbiosis. […] The hero becomes model and father, power and mythical realization of all that the individual cannot be.

The propagandee finds himself in a psychological situation composed of the following elements: he lives vicariously, through an intermediary. He feels, thinks, and acts through the hero. He is under the guardianship and protection of his living god; he accepts being a child; [there’s where they want us to be!—FS]  he ceases to defend his own interests, for he knows his hero loves him and everything his hero decides is for the propagandee’s own good; […] In this connection one can really speak of alienation, and of regression to an infantile state caused by propaganda. […] the propagandee no longer develops intellectually, but becomes arrested in an infantile neurotic pattern; regression sets in when the individual is submerged in mass psychology.

Everywhere we find men who pronounce as highly personal truths what they have read in the papers only an hour before, and whose beliefs are merely the result of a powerful propaganda. Everywhere we find people who have blind confidence in a political party, a general, a movie star, a country, or a cause, and who will not tolerate the slightest challenge to that god. [28]

It was amongst the social engineers of course never a secret that the television was a perfect tool for indoctrination. Take for instance Theodor Adorno of the Frankfurt School, one of those many pre-war recruits that came over to give the USA some change they could believe in, as I wrote about in PEACE OF MIND. In his quite revealing study How To Look At Television  [1954] we read:

It seems timely to investigate systematically socio-psychological stimuli typical of televised material both on a descriptive and psychodynamic level, to analyze their presuppositions as well as their total pattern, and to evaluate the effect they are likely to produce. This procedure may ultimately bring forth a number of recommendations on how to deal with these stimuli to produce the most desirable effect of television. [desirable for the viewers, you ask? Hmm hmm, think again!—FS]

Above all, this rigid institutionalization transforms modern mass culture into a medium of undreamed of psychological control. The repetitiveness, the selfsameness, and the ubiquity of modern mass culture tend to make for automatized reactions and to weaken the forces of individual resistance.

The middle-class ‘ontology’ is preserved in an almost fossilized way but is severed from the mentality of the middle classes. By being superimposed on people with whose living conditions and mental make-up it is no longer in accordance, this middle-class ‘ontology’ assumes an increasingly authoritarian and at the same time hollow character.

The more inarticulate and diffuse
the audience of modern mass media seems to be, the more mass media tend to achieve their ‘integration’. The ideals of conformity and conventionalism were inherent in popular novels from the very beginning.
[through ‘authorized authors’—FS] Now, however, these ideals have been translated into rather clear-cut prescriptions of what to do and what not to do. The outcome of conflicts is pre-established, and all conflicts are mere sham. Society is always the winner, and the individual is only a puppet manipulated through social rules.

As a matter of fact, the hidden message may be more important than the overt since this hidden message will escape the controls of consciousness, will not be ‘looked through’, will not be warded off by sales resistance, but is likely to sink into the spectator’s mind. . . The ‘hidden meaning’ emerges simply by the way the story looks at human beings; thus the audience is invited to look at the characters in the same way without being made aware that indoctrination is present. [29]

It was never really hidden or so, because it’s an Open Conspiracy remember? This makes it so much more fun for them. Social critic and former presidential adviser Christopher Lasch published in the late 1970s the very good book Culture of Narcissism, in which he wrote that

in a society in which the dream of success has been drained of any meaning beyond itself, men have nothing against which to measure their achievements of others. Self-approval depends on public recognition and acclaim, and the quality of this approval has undergone important changes in its own right. The good opinion of friends and neighbors, which formerly informed a man that he had lived a useful life, rested on appreciation of his accomplishments. Today men seek the kind of approval that applauds not their actions but their personal attributes. They wish to be not so much esteemed as admired. They crave not fame but the glamour and excitement of celebrity. They want to be envied rather than respected. [30]

And in our age of Facebook and similar social media platforms, you can add that people would like to be ‘liked’ too. A contemporary popular social critic with a worldwide audience is Benjamin Barber, famous for his neologism ‘McWorld’, with which he means the corporate takeover of the world by American conglomerates. He can be seen as one of the intellectual ideologues of the Anti-Globalism and Alter-Globalism Movements. These are more or less controlled opposition if you look at it from the viewpoint of the anti-NWO Movement, but they produce nonetheless a lot of good literature. Other leading lights from these movements who I’ve quoted earlier are Noam Chomsky, John Pilger and Naomi Klein, who all have made many valuable points but because of their political ‘black boxes’ they only tend to see or venture until the boundaries set by the social engineers. This doesn’t make people immediately ‘gatekeepers’, I think, but reading them with the knowledge that you probably won’t get the full picture but that it might help you in better understanding a particular part of that full picture, is what I think is the best way to make progress in your own learning curve. Because it are movements like this where the bulk of the best evidence that the anti-NWO Movement now holds originally originated from. In his 2007 book Consumed, Barber wrote critically about the many ‘intellectuals’ all over the world who seem to embrace the infantilizing effect that consumerism has on the part of the population who are able to afford this. He called this pitiful stance “cultural carnivalization”, which he borrowed from “Pagan celebrations in the Middle Ages associated with village fairs that were thought to play a liberating, even transgressive role with respect to established Christian value hierarchies and entrenched feudal political authority”. [31]  I’d like to add that a substantial part of those cultural carnivalists are paid to think and write that way, because it was decided a very long time ago that the culture of the West must be destroyed, because the new feudal system won’t need a middle class, at all.

Another important thing Adorno noted in the study I’ve already cited above, is that “Modern audiences, although probably less capable of the artistic sublimation bred by tradition, have become shrewder in their demands for perfection of technique and for reliability of information, as well as in their desire for ‘services’; and they have become more convinced of the consumers’ potential power over the producer, no matter whether this power is actually wielded”.

This is the carrot they have been holding hold out for us all those decades: we think all these shiny appliances are made for us and on our demand, but this is of course not true and never has been true. In his very good book The Religion Of Technology [1997] the scientist David Noble agreed with this, when he wrote that when people

wonder why the new technologies so rarely seem adequately to meet their human and social needs, they assume it is because of the greed and lust for power that motivate those who design and deploy them. Certainly, this has much to do with it. But it is not the whole of the story. On a deeper cultural level, these technologies have not met basic human needs because, at bottom, they have never really been about meeting them. They have been aimed rather at the loftier goal of transcending such mortal concerns altogether. In such an ideological context, inspired more by prophets than by profits, the needs neither of mortals nor of the earth they inhabit are of any enduring consequence. And it is here that the religion of technology can rightly be considered a menace. [32]


In an article called The Invisible Government [2007] the lauded far-left journalist John Pilger wrote about his encounter with a Czech activist living under Stalinist dictatorship, who told him:

“In dictatorships we are more fortunate that you in the West in one respect. We believe nothing of what we read in the newspapers and nothing of what we watch on television, because we know its propaganda and lies. Unlike you in the West, we’ve learned to look behind the propaganda and to read between the lines, and unlike you, we know that the real truth is always subversive.” [33]

One of the most prominent Neo-Freudians was Erich Fromm. He wrote in his classic study The Fear of Freedom [1947] about the psychology of Nazism. But at the end of the book he also added the for us most important chapter, Freedom and Democracy, which should still be mandatory reading for everyone, I’d say. Fromm tells us about the ways the mass democratic society suffocates the individual:

Another way of paralysing the ability to think critically is the destruction of any kind of structuralized picture of the world. Facts lose the specific quality which they can have only as parts of a structuralized whole and retain merely an abstract, quantitative meaning; each fact is just another fact and all that matters is whether we know more or less. Radio, moving pictures, and newspapers have a devastating effect on this score.

Because of all this we cease to be genuinely related to what we hear. We cease to be excited, our emotions and our critical judgment become hampered, and eventually our attitude to what is going on in the world assumes a quality of flatness and indifference. In the name of ‘freedom’ life loses all structure; it is composed of many little pieces, each separate from the other and lacking any sense as a whole.

Yet all this bespeaks a dim realization of the truth—the truth that modern man lives under the illusion that he knows what he wants, while he actually wants what he is supposed to want. In order to accept this it is necessary to realize that to know what one really wants is not comparatively easy, as most people think, but one of the most difficult problems any human being has to solve. [Know Thyself—FS]

It is a task we frantically try to avoid by accepting ready-made goals as though they were our own. [a lifestyle is the fashion-word nowadays—FS] Modern man is ready to take great risks when he tries to achieve the aims which are supposed to be ‘his’ but he is deeply afraid of taking the risk and the responsibility of giving himself his own aims. Intense activity is often mistaken for evidence of self-determined action, although we know that it may well be no more spontaneous than the behavior of an actor or a person hypnotized. [or Mesmerized—FS] When the general plot of the play is handed out, each actor can act vigorously the role he is assigned and even make up his lines and certain details of the action by himself. Yet he is only playing a role that has been handed over to him.

This loss of identity then makes it still more imperative to conform; it means that one can be sure of oneself only if one lives up to the expectations of others. If we do not live up to this picture we not only risk disapproval and increased isolation, but we risk losing the identity of our personality, which means jeopardizing sanity. By conforming with the expectations of others, by not being different, these doubts about one’s own identity are silenced and a certain security is gained. However, the price paid is high. Giving up spontaneity and individuality results in a thwarting of life. Psychologically the automaton, while being alive biologically, is dead emotionally and mentally. While he goes through the motions of living, his life runs through his hands like sand. [34]

Yep, like sands through the hourglass, so are the Days of Our Lives. I think that most people who work at an office really recognize their situation here. It’s meant to be this way, to make every worker bee a little cog in the machine without any oversight or real responsibility. As most of the people reading this will know too, it’s a hard and long way to re-invent yourself after waking up and really become an individual. The techniques of indoctrination are so incredibly perfected, and if you look carefully you can see the indoctrination and programming of the worst cases around you. If you happen to watch TV, then try to remember some of the most profound sound-bites of a newscast or sports commentary. And the next day listen carefully when colleagues, friends or family talk about these events. I have experienced countless examples already of people, who think they’re really smart and hip, reciting almost verbatim those talking points I’ve remembered or wrote down. Another interesting experiment you can do, is writing down people around you who have very outspoken ‘opinions’ on certain subjects. Note their name and what they said about events that come up as temporary news headlines. So I don’t mean the long-lasting news items like wars and presidential elections or so, but loose events that invoke fierce reactions. Then ask them again about these things a few weeks later. In very many instances they won’t remember a thing about it, certainly not their once fierce opinion they proudly proclaimed as absolute truth. In many cases they will even bear a grudge to you for the audacity of bringing up such an irrelevant and outdated topic! Most people are already living in an eternal now, and mind-control has already been achieved for most people a very long time ago. They drift through life without coming up with even one original idea of themselves, and are even proud of this.


And if we then return to Jacques Ellul, we learn the bad news about the many many people who won’t be able to break their mind-control and ‘wake up’:

What the individual loses is never easy to revive. Once personal judgment and critical faculties have disappeared or have been atrophied, they will not simply reappear when propaganda has been suppressed. In fact, we are dealing here with one of propaganda’s most durable effects: years of Intellectual and spiritual education would be needed to restore such faculties. The propagandee, if deprived of one propaganda, will immediately adopt another; this will spare him the agony of finding himself vis-à-vis some event without a ready-made opinion, and obliged to judge it for himself. [this is in fact the biggest ‘danger’ for people who are in the starting phase of waking up—FS]

He absorbs the collective judgments, the creatures of propaganda he absorbs them like the nourishment which they have, in fact, become. He expounds them as his own. He takes a vigorous stand, begins to oppose others. He asserts himself at the very moment that he denies his own self without realizing it. When he recites his propaganda lesson and says that he is thinking for himself; when his eyes see nothing and his mouth only produces sounds previously stenciled into his brain; when he says that he is indeed expressing his judgment—then he really demonstrates that he no longer thinks at all, ever, and that he does not exist as a person. When the propagandee tries to assert himself as a living reality, he demonstrates his total alienation most clearly; for he shows that he can no longer even distinguish between himself and society.

He is then perfectly integrated, he is the social group, there is nothing in him not of the group, there is no opinion in him that is not the groups opinion. He is nothing except what propaganda has taught him. He is merely a channel that ingests the truths of propaganda and dispenses them with a conviction that is the result of his absence as a person. [35]

This is the sorry state we’ll have to live with. Don’t try to wake up such people, you will alienate yourself and just as in Plato’s Allegory Of The Cave they will turn against you. And to end with a quote from the sociological classic The Lonely Crowd  [1961] by David Riesman:

“The idea that all men are created free and equal is both true and misleading: men are created different; they lose their social freedom and their individual autonomy in seeking to become like each other.” [36]




[1]  Cited in: Frances Stonor-Saunders – Who Paid The Piper?  [Granta, London; 1999]  / p. 148

[2]  Sigmund Freud – Group Psychology And The Analysis Of The Ego  [1922]
I’ve linked chapter 2, but Le Bon is also named in other chapters.

[3]  Howard K. Beale – Theodore Roosevelt and the Rise of America to World Power
[Collier, New York; 1973]  / p. 40-42

[4]  Gustave le Bon – Philosophy Of Socialism  [MacMillan; 1899]  / p. 4, 332, 397

[5]  This Roosevelt biography has all details mentioned. The welfare state was designed around 1909 by Sidney and Beatrice Webb of the Fabian Society, who, as we have seen in APOCALYPSE NEVER, were also influential in the building up of the USSR.

[6]  Paul M. Linebarger – Psychological Warfare  / ch. 5

[7]  This can be found in: Rolf Denker – Agressie [Van Ditmar, Amsterdam; 1967]  / p. 30, 31
There isn’t an English translation of this book published as far as I can see. The original German book is this one.

[8]  Yudit Jung – Freud And Zionism [Freud Museum, London; 2003]
Speaking about Freud: “A sentence or two further, he draws a reasonable conclusion from his concerns: he wishes Israel had been founded on a less historically encumbered place. For him, as a secular Jew, Zionism did not mean “redeeming” the historical land of Palestine (whatever its borders), but establishing a state where Jews were free of any of the constraints they endured at the time in Europe (never mind what they suffered later). Thus, it is fair to say that while he did not oppose the establishment of Israel, he regretted that it was situated where it was. And he was right.”

[9]  Sanford L. Drob – Freud And Kabbalah  [2001]

[10]  Julian Huxley – Memories  [Harper & Row, New York; 1970]  / p. 263, 264

[11]  Carl G. Jung – Memories, Dreams, Reflections  [Random House, New York; 1989. Org: 1963]  / p. 150

[12]  Carl G. Jung – The Undiscovered Self  [Routledge Classics, London; 2002]  / p. 16, 17

[13]  Freud – Group Psychology  / Chapter 5

[14]  Aldous Huxley – Science, Liberty & Peace  [1946]  As quoted on Wikipedia.

[15]  Adam B. Ulam – The Rivals: America And Russia Since World War II
[Viking Press, New York; 1971]  / p. 208

[16]  Stuart Ewen – Captains Of Consciousness  [Basic Books, New York; 2001]  / p. 213, 214

[17]  Jacques Ellul – Propaganda: The Formation Of Men’s Attitudes  [Vintage, New York; 1963]  / p. 189

[18]  Ellul – Propaganda  / p. 90, 91

[19] Eli Sagan – At The Dawn Of Tyranny  [Vintage Books, New York; 1986]  / p. 236-239

[20]  Ellul – Propaganda  / p. 96, 102

[21]  Desiderius Erasmus – The Praise Of Folly  [1789]

[22]  Thomas Jefferson – Life And Writings Of  [Bobbs-Merrill; 1905]   / p. 320, 321

[23]  Vance Packard – The Hidden Persuaders  [Crispin Miller; 2007. Org: 1957]  / p. 154

[24]  Packard – Hidden Persuaders  / p. 236, 237

[25]  Ellul – Propaganda  / p. 10

[26]  Kharlamov & Vadeyev – Face To Face With America; The Story Of Khrushchev’s Visit To The USA
[Moscow Foreign Languages Publishing House; 1959]  / p. 110

[27]  Philip Zimbardo – The Lucifer Effect  [Random House, New York; 2007]  / p. 305

[28]  Jacques Ellul – Propaganda; The Formation Of Men’s Attitudes  [Vintage, New York; 1963]  / p. 172, 173

[29]  Theodor Adorno – How to Look at Television  [Quarterly of Film Radio and Television, Vol. 8, No.3; 1954]

[30]  Christopher Lasch – Culture Of Narcissism  [W.W. Norton, New York; 1979]  / p. 116, 117

[31]  Benjamin Barber – Consumed  [W.W. Norton, New York; 2007]  / p. 272

[32]  David Noble – The Religion Of Technology; The Divinity of Man and the Spirit of Invention[Knopf, New York; 1997]  / p. 206, 207


[34]  Erich Fromm – The Fear Of Freedom  [1942]  / p. 215-220

[35]  Ellul – Propaganda  / p. 170, 171

[36]  David Riesman – The Lonely Crowd [Yale, New York; 1989. Org: 1969] / p. 307